Start a Contest
Hosting a contest on your website or social media pages works too. People love to ‘get lucky’ and win stuff, which is why you would see a lot of sponsored posts on social media asking people to vote for them so that they can win one contest or the other.
Imagine having third party individuals paying to promote your business out of their own pockets because they want to win a contest that your business is hosting.
If you are hosting a contest, make sure it is an interesting and creative one with attractive prizes. Don’t offer people what they can easily afford, primarily if your product is targeted towards the wealthy or the upper middle class; your cheap $50 prize may not appeal to them because it’s something that they can easily get or even give away.
Make sure you create contents with specially-planned gifts for your type of audience.
Don’t get me wrong – I’m not saying that you have to spend a lot of money to host contests – the prizes may not even be cash prizes but make sure it is something that your targeted audience would find attractive.
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