Offer Commission for Referrals
Offer Commission for Referrals
Once you have converted a customer and they like your product/service, it becomes easier to get other customers through them, but it’s faster if you offer them some form of incentives.
Depending on the nature of your business, you can create a referral reward system where existing customers get commissions or gifts whenever they bring their friends and family to patronize your business.
There’s a particular pharmacy that I always patronize because I have points accumulated with them and I can use those points to make free purchases from the store. I stay loyal to that pharmacy because I don’t want to lose out on the points I get for patronizing them. I would instead drive a few miles to that particular store to purchase items rather than waste my money in a place where I won’t be getting anything extra.
You can set up a similar reward system for your business so that people can stay loyal to your company even when you are not actively promoting to them.
This was just one tip. You will find a lot of practical tips in the book ”Business Life for Women”.
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Holger Wästlund
